BSE Global Launches Type.Set.Brooklyn, a Digital-first Global Media Brand Embodying the Spirit and Energy of Brooklyn

Newest venture under BSE Global’s Brooklyn Media portfolio will be rooted in Brooklyn culture with long and short-form content covering emerging trends in music, pop culture, sports, style, and food

BROOKLYN – BSE Global, parent company of the Brooklyn Nets, New York Liberty and Barclays Center, today launched a new digital-first global media brand, Type.Set.Brooklyn, that celebrates music, sports, style, food and pop culture stories through the lens of Brooklyn’s intrinsic values – uninhibited authenticity, relentless hustle, diverse community and audacious creativity and self-expression. This new venture complements BK Mag, part of the Brooklyn Media portfolio, which focuses on hyperlocal content within Brooklyn.

Operating in Industry City, Type.Set.Brooklyn will serve a global audience driven by curiosity and a hunger for unexpected perspectives. Type.Set.Brooklyn will feature original long and short-form video content and storytelling rooted in Brooklyn culture and its impact. The first slate of Type.Set.Brooklyn’s content is a mixture of unique entry points, featuring both legacy and emerging talent and lifestyle content that will live across digital and social platforms. Series include:

• Public Domain– Inspired by music sampling and freestyle culture, Public Domain is a weekly series where emerging and veteran producers are challenged to reimagine 100-year-old songs into modern hits for top artists to perform across diverse genres. Episode one features GRAMMY Award winning producer, Bbearded, and rapper, Nay Speaks.
• The Last Pick – Each week, join host Ashley Williams as she teams up with hoopers who are defying expectations and earning their respect on the basketball court. Episodes will feature notable creators in the basketball world including 5’4 athlete Julian Newman, 300-lb breakout star @GuardDaFatBoy, Muslim-basketball player Jamad Fiin, and more.
• The Price is Tight – A short-form fashion series spotlighting Brooklyn’s bold creative spirit, while highlighting New York’s vibrant thrift culture. Participants are challenged to transform everyday thrifted finds into standout looks that align with a specific theme. The show channels the energy of Brooklyn—its past, present, and future—through fashion, with the ultimate goal of crafting stylish, theme-driven outfits using only secondhand purchases.
• Love on The Stoop – A lighthearted dating series where blindfolded strangers attempt to make connections by answering pop culture and relationship questions, using red or green flags to signal turn-ons or deal-breakers.

Leading Brooklyn Media is BSE Global’s Chief Products and Experiences Officer, DeJuan Wilson, who oversees the company’s media business and live experiences. Type.Set.Brooklyn is outfitted with a powerhouse roster of seasoned executives, writers, producers, and strategists whose works spans Complex Media, Conde Nast and the New York Times.

“Brooklyn isn’t just a place, it’s a way of moving through the world,” said Wilson. “With Type.Set.Brooklyn, we’re channeling that energy into a media platform focused on providing the most relevant content for cultural trendsetters and tastemakers both locally and globally. Type.Set.Brooklyn reflects Brooklyn’s role in driving and creating culture — a hotbed of creativity that consistently sets the global standard for what’s next. Our community lies with the culture-makers, the innovators, the ones who know that a creative curiosity drives everything forward and like Brooklyn, we will move with confidence, hustle and intent. Our content will challenge assumptions and spark conversation, giving voice to what matters and offering a fresh perspective on the most current trends.”

Following BSE Global’s re-launch of BK Mag under its Brooklyn Media portfolio, launching a digital-first media brand is another example of the company’s commitment to creating innovative, unforgettable experiences inspired by Brooklyn. Both Type.Set.Brooklyn and BK Mag will create a variety of new business partnership opportunities including editorial sponsorships, custom content across social platforms, and special events.

As an entertainment platform with state-of-the-art venues, professional sports franchises, and emerging businesses, BSE Global delivers dynamic content and lasting memories, while offering fans and a global community fresh ways to connect with the borough’s unique spirit. The November launch of Brooklyn Media marked an important milestone in this growth, as BSE Global continues to invest in showcasing and celebrating Brooklyn's vibrant culture.

For more information, visit www.typesetbrooklyn.com, or follow Type.Set.Brooklyn on Instagram, X, YouTube and TikTok.