Back to Latest NewsBROOKLYN – The Brooklyn Nets and All In Won, a New York-based premier medical billing company, have formed a new multiyear partnership that will bring the two brands together ahead of the 2025-26 NBA season with the All In Won logo prominently featured on the front left shoulder of all Nets jerseys.
All In Won was founded in 2017 by Krystal McKenna with the vision of becoming a one-stop shop for healthcare practitioners and medical practices. What began as a mission to simplify the complexities of medical billing and IT through tailored solutions has evolved into a comprehensive service provider. By offering all-encompassing support designed to help practices thrive, All In Won has seen substantial growth over the years and their partnership with the Nets marks the company’s first marketing partnership.
Central to All In Won’s philosophy are community investment and engagement—values shared with the Nets, who have a long-standing commitment to uplifting neighborhoods across Brooklyn and beyond. Both brands are united not only in their dedication to community, but also in their challenger mindset: bold and focused on the future. On the court and in the community, the Nets embody a culture of resilience, growth, and belief in what’s next—principles that mirror All In Won’s mission to drive impact and inspire progress for their clients.
“The Brooklyn Nets are proud to partner with All In Won—a community-rooted organization that shares our commitment to excellence, innovation, and supporting the well-being of others,” said Catherine Carlson, Executive Vice President of Global Partnerships at BSE Global, parent company of the Brooklyn Nets. “Aligning with New York businesses is especially meaningful as we work together to strengthen the communities we call home. Coming off the 2025 NBA Draft with a dynamic new class of talent, we are focused on building for the future by collaborating with organizations that share our values and vision – like All In Won.”
In addition to becoming the Official Jersey Patch Partner of the Brooklyn Nets, All In Won will work with the team throughout the season to recognize and honor healthcare employees and other essential workers in New York through a series of community events. Together, the groups will also host Healthcare Workers Appreciation Night at Barclays Center, with additional details to be shared in the coming months.
“We’re incredibly proud to partner with the Brooklyn Nets—a team that’s not only building something special on the court, but also doing meaningful work in the New York community,” said Krystal McKenna, Founder and President of All In Won. “As a longtime fan and season ticket holder, I’ve seen firsthand the heart and energy the Nets bring to this city, and this partnership is a natural extension of a relationship that’s grown over the years. We’re excited to join forces and amplify our shared commitment to positively impacting essential healthcare workers.”
All In Won will also become the presenting partner of the Nets’ Opening Night at Barclays Center this fall, and receive various in-arena, courtside and digital LED signage in addition to being featured on the Nets’ social media channels, which tipped off with the Nets’ NBA Draft content in June.
