BROOKLYN SPORTS & ENTERTAINMENT NAMES RANK + RALLY AS RETAIL AND BRAND DEVELOPMENT PARTNER
Brooklyn Sports & Entertainment (BSE) has named Rank + Rally as its retail and brand development partner. The alliance will transform BSE’s retail experience, including brick-and-mortar sales at Barclays Center and NYCB Live, home of the Nassau Veterans Memorial Coliseum Presented By New York Community Bank, as well as its ecommerce platforms.
Rank + Rally, a wholly owned subsidiary of Levy, will operate the Swag Shop at Barclays Center, which will soon undergo a redesign. The product mix will focus on lifestyle merchandise, and will incorporate Brooklyn Nets, New York Islanders, BROOKLYN BOXING, and BROOKLYN HOOPS product. Rank + Rally will also operate Long Island Nets merchandise stands at Nassau Veterans Memorial Coliseum Presented By New York Community Bank.
BSE and Rank + Rally will collaborate on product development, assortment, and marketing strategy across each of BSE’s brands, leveraging Levy’s experience design agency, Curiology, and technology and analytics firm, E15 Group, to ensure product concepts are specifically tailored for the Brooklyn retail landscape. The partnership will later expand to include limited edition product collections with local Brooklyn retailers.
The partnership is an extension of BSE’s existing relationship with Levy Restaurants, which serves as the concessionaire at both Barclays Center and Nassau Veterans Memorial Coliseum Presented By New York Community Bank. Barclays Center is renowned for its culinary platform, BrooklynTaste, which has redefined the gameday food and beverage experience by serving non-traditional arena fare from popular local restaurants.
“BSE has always taken a cutting-edge approach to elevate the fan experience,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “This partnership with Rank + Rally allows us to curate our retail to the tastes of our fans, while further differentiating ourselves in the sports and entertainment market.”
“Fans want more customization and merchandise that pushes past the traditional,” said Andy Lansing, President and CEO of Levy. “Rank + Rally is about resetting how fans look at merchandise at an event and beyond. We are excited to collaborate closely with BSE to develop customized product lines that give Brooklyn fans stylistic license to wear team spirit outside the arena.”