Governor Cuomo Unveils New Taste NY Alliance with Barclays Center in Brooklyn
Governor Andrew M. Cuomo today announced that Taste NY is partnering with Barclays Center, home to the Brooklyn Nets and the New York Islanders, to expand the promotion of New York’s craft beverage producers. The alliance features the launch of the new and first-ever Taste NY Bar, which is offering a full selection of New York products from across the region and state to Barclays Center’s approximately two million visitors annually.
“New York’s craft beverages are some of the best in the industry – and through this new partnership, we’ll be introducing them to more consumers than ever before,” said Governor Cuomo. “The Taste NY Bar at Barclays Center will give visitors the chance to enjoy some of the greatest beer, wine and spirits that this state has to offer. This is about raising the profile of craft beverage producers and stimulating economic growth across the state, and I’m pleased to see this partnership moving forward.”
“We are honored to align with Governor Cuomo to open the inaugural Taste NY Bar,” said Brett Yormark, CEO of Brooklyn Sports & Entertainment. “Taste NY is a great complement to our Brooklyn Taste program, Barclays Center’s culinary platform that features 55 popular Brooklyn restaurants and food vendors, and furthers our commitment to sourcing from local producers.”
The Taste NY- Barclays Center agreement is part of the Governor’s promise made at the third Wine, Beer, Spirits & Cider Summit to continue to support and provide resources for this growing industry.
The Taste NY Bar is located in a prime location in the venue—on the main concourse, next to the main entrance. To promote the Taste NY Bar, Taste NY branded messaging will be displayed on the more than 700 HDTVs and LED displays in concession areas and throughout the venue, including in the arena bowl and on the Oculus—the 3,000 square foot LED marquee outside of Barclays Center’s main entrance. The Taste NY Bar will also be featured on BCTV—a custom in-arena and online video network featuring original content about the arena’s events and the Brooklyn community. BCTV programming appears on the venue’s HDTVs prior to and following events, as well as online at BarclaysCenter.com.