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Keia Clarke

Keia Clarke

Keia Clarke is entering her third season as COO of the New York Liberty, where she oversees the business and P&L for the team, including strategic planning, budgeting and day-to-day team business operations. Additionally, Clarke works with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.

Clarke is currently in her tenth season with the Liberty, previously serving as the Liberty’s Manager of Marketing for four seasons, prior to her promotion to Director in 2015, and Vice President for Team Business Development in 2017. In her marketing roles, she collaborated with Marketing Partnerships, Ticket Sales, Event Presentation, and Community Relations to deliver first class experiences for Liberty fans each summer.

Full Bio

Keia Clarke

Chief Operating Officer, New York Liberty

Keia Clarke is entering her third season as COO of the New York Liberty, where she oversees the business and P&L for the team, including strategic planning, budgeting and day-to-day team business operations. Additionally, Clarke works with stakeholders on key elements of team business, including growing the fan base, maximizing sales and fan engagement, and improving business performance.

Clarke is currently in her tenth season with the Liberty, previously serving as the Liberty’s Manager of Marketing for four seasons, prior to her promotion to Director in 2015, and Vice President for Team Business Development in 2017. In her marketing roles, she collaborated with Marketing Partnerships, Ticket Sales, Event Presentation, and Community Relations to deliver first class experiences for Liberty fans each summer.

Prior to joining the Liberty, Clarke worked on all areas of WNBA business as a member of Team Marketing & Business Operations (TMBO) at the NBA/WNBA league office. She also worked as a Marketing Analyst for Golf Digest Magazine and began her career as an Account Executive for the Naismith Memorial Basketball Hall of Fame in Springfield, Mass.

Clarke attended Canisius College where she was a four-year member of the women’s basketball team, graduating in 2003 with a degree in Marketing. She went on to earn a Master’s in Sports Business from New York University in 2006.
Clarke resides in Fair Lawn, N.J., with her husband, Brian, and their two children, daughter Avery and son Gavin.